Friday, February 26, 2010

How food television is changing America

How food television is changing America

Why in the name of bleeding Jesus do we need yet another food channel from Scripps, the people responsible for running Food Network into the ground? They have so little content as it is that shows are shown over and over and over.

My primary gripe with FN these days is that they have long since stopped being about information and became much more interested in "big personalities" and cleavage than actually imparting any knowledge. Their choice of on air "talent" (and I use the term ironically) tells the story. Look what they've done to Guy Fieri (nee Ferry), Paula Deen and so on. They no longer are themselves, they are overdrawn ridiculous cartoons of themselves.

One thing the data does not show is how many people are watching purely for the snark factor. I'll watch Sandra Lee occasionally because she's always good for an (unintentional) laugh. I'm never quite sure how ludicrous her next concoction will be. Let us never forget, though, that "cocktail time is the best time of the day!" It isn't for nothing that she is often referred to as "Aunt Drunky."

And Rachael Ray -- how many burgers does the world need? How many permutations of mac and cheese? How many classic deli sandwiches thrown into a pot of chicken stock for a "stoup?"

I've been so alienated by FN clearly  setting their sights on people who have yet to complete a middle school Home Ec lass that I doubt they could ever get me back for anything other than an occasional laugh at the misinformation and unsafe food handling they are modeling.

FN has one consideration for selecting their hosts and it has to do with marketing or endorsing products of which they will get a cut. They don't care in the slightest about imparting any actualy knowledge to their veiwers.

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